Color Story: Shades of Red

From uptown to downtown, shades of red are spreading like wildfire. 

The color red makes a strong visual impact. It commands attention and can make a statement without having to lift a finger (well, except for when you actually put the dress on). It’s the perfect color to set the tone for a romantic Valentine’s Day evening, to take charge in a work environment or even just to play with your feminine side. And it’s the fashion trend we’re color crushing on.

We’ve chosen five of our favorite shades of red dresses to wear that will instantly bring out your feminine and vibrant side. 

Sexy & sophisticated

Not convinced about the red color trend? A floral print flatters curves and can be a fun and playful way to wear the red fashion trend without diving in head first. Floral prints subdue vibrant red hues by breaking up the bright tone with complementary colors and negative space 

Try a sexy and sophisticated dress like our Amber Dark Red Floral Print. Everything about Amber screams “I know I look good AND I feel good.” Amber flatters curves, is soft to the touch and is form-fitting without constricting. Amber's surplus bodice adds that extra touch of femininity, allowing you to show off just a little more skin while staying classy and sophisticated.

take charge in crimson

Bold, bright, warm and energetic, this fiery dark red hue exudes confidence and without question, makes an elegant statement.

Take command in a day to night dress such as our Lisa Red Dress! A tried-and-true silhouette, Lisa looks amazing on women of all shapes and sizes. You can never go wrong with a red wrap dress, and Lisa’s faux wrap detail creates definition for a classic, figure-flattering silhouette. 

Love this dress. Fits great and hides those little areas that need it.

- Erin S., Lisa Dress

pops of red

 While certain shades of dark red can be intense and dramatic, red can also be chic and romantic. Wear this fashion trend with a feminine and flirty aesthetic by picking a pink piece with pops of red. The color combination is complementary and easily creates a contemporary and fashionable look. 

One of our favorite dresses for Spring is our Tammy Fuchsia Floral Print Dress. Tammy is an automatic showstopper and is the perfect combination of pink with pops of red. Tammy slips on right over your head making it easy to get dressed in the morning and wear this dress all day and all night long. Note the flounce at the hem for that added touch of femininity. 

special in red

Although it may be a bold look, going red all over is completely on-trend and incredibly stylish. If there was ever a time to wear red from head to toe, it’s now!

From a red dress for a wedding guest to any other special occasion, you will dazzle in our Grace Floor-Length Red Sequin Lace Dress. Grace is sexy, elegant, classic, and sparkly. This form-fitting floor-length dress is made of stretch sequin lace and features a plunging sweetheart neckline with boning and a padded bust. Grace holds you in at all the right places without making you feel constricted. Note the matching sequin lace cap sleeves and sexy side slit. You're sure to turn heads at your next special occasion.

I bought the same dress for two of my daughters’ wedding in different colors. Loved the fit!

- Christine O., Grace Sequin Lace Dress


If bold shades of red are a bit too daring for you, try a dark red hue like bordeaux. Darker red hues keep the sentiment of the bold color without being too over the top.

Try our Kennedy Bordeaux A-Line Dress. This above the knee dress is refined sophistication. A sheath dress with an A-line chiffon overlay, Kennedy's shawl collar takes this classic silhouette up a notch. Walk into your next special event wearing our dark red Kennedy and leave with a purse full of compliments.

Whether it’s your favorite hue or your first time wearing the shade, there are many ways to incorporate the red fashion trend into your wardrobe. Reds also make for the perfect outfit for Valentine’s Day! Shop our red collection today to find your perfect shade.

From now until February 14, shop the entire Shades of Red Collection and receive 20% off. Use promo code ILOVEREDFinal Sale items excluded. Promo code valid until February 14th at 11:59pm PST. 

get 15% off!

From now until February 14, shop the entire Shades of Red Collection and receive 15% off* Use promo code ILOVERED.

* Final Sale items excluded. Promo code valid until February 14th at 11:59pm PST.

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